Images of former Russian President Putin gallivanting bare chested in the wild might rightly have you thinking he is attempting a career change as a model. He is in fact, perhaps, on the brink of becoming a fashion icon. Putinversteher, German for ‘Putin sympathiser’, is a new Russian brand putting, yes you guessed it, Putin’s head atop jewellery and watches. So far only a ring limited to 100 pieces has been released-it sold out immediately-but a bracelet, pendant and watch are soon to be launched. I am hoping the majority of buyers are doing so for kitsch and comic value rather than out of a desire to wear some iconography. However, we do strange things when the cold gets into our bones.