Timeless is Now

‘Timeless is Now’ is the campaign currently spearheaded by MaxMara and features Amy Adams. In a YouTube video Adams explains what “timeless” means to her within and outside a fashion context. I love the message of this campaign, the sense that the here and now is just as precious as any moment in history and that you can be iconic within your own lifetime.

To me, having timeless style is not being boring. Instead, it is to embody any and every era. If a photo was taken of you ten years ago, now, or in ten years time, onlookers would view your image as relevant to them now.

What is timeless style to you and who embodies it?

This entry was published on September 16, 2014 at 14:51. It’s filed under SSF Considers and tagged , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.


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