California Dreaming

I find it fascinating learning about the inspiration behind collections and designs, especially when it concerns my favoured brands. The team at the affordable, fun and quirky, online/catalogue brand Joe Browns explain how they came about the design for their Summer California retro men’s t-shirts (one of which is now on sale by the way).

The brief was “boards, bikes and beats” so the entire team competed to have their designs featured in the final product-sometimes a little internal competition is good for productivity. In the end, the head designer Jonny was selected as the winner with his “Radio California”, “Joe’s Surf Shack” and “Sunset Strip Motorcycle Club” 1950s style clipart images. Apparently Jonny is rather a fan of vintage tees and used his own as inspiration for his entry.


1950s style clipart images featured on Joe Brown's California retro t-shirts.

1950s style clipart images featured on Joe Browns California retro t-shirts.

"Radio California" tee now on sale on the Joe Brown website.

“Radio California” tee now on sale on the Joe Browns website.


These t-shirt images bring back cherished memories of last Summer when I toured with some girlfriends in a camper van around California and some of the other western states of the USA. Unsure when we were next able to charge our iPods, the girls and I entertained ourselves by listening to local radio stations, let’s just say there was a lot of Christian rock. As we cruised the huge boulevards and highways we indeed encountered many bikes, especially Harleys, but in our eyes Navajo Joe was always king of the road. California is known as the ‘golden state’, originally because of the gold rush in the mid-19th century and the numerous orange groves it is home to, however in my mind the real reason for this name is because of the abundance of pristine gold beaches.  

Back to the other design entries, the rest of the Joe Browns team could hardly be disappointed at not being the final pick for the t-shirt designs as their designs were used as the repeat lining for the men’s jeans collection.  


The other design entries which were used for the lining of the men's jeans.

The other design entries which were used for the lining of the men’s jeans.

This entry was published on July 22, 2014 at 22:11. It’s filed under Sartorialists, SSF Considers and tagged , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.


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